Ownership of employee Twitter account set to be decided by court
A recent article from the New York Times highlights the difficulties that can be faced when an employee leaves a business and takes his/its (in dispute) Twitter account (and more importantly the followers) with him.
The question is: Can a company cash in on, and claim ownership of, an employee’s social media account, and if so, what does that mean for workers who are increasingly posting to Twitter, Facebook and Google Plus during work hours?
These circumstances highlight the importance of having a social media policy. Such a policy can make clear who owns social media accounts used for work purposes (and what constitutes work purposes) and what happens when the operator of such an account has his or her employment terminated.
For assistance with developing a social media policy for your business, please contact Certus Legal Group.